The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Last week, I watched a restaurant owner post a blurry photo of his holiday menu on Facebook. No caption. No excitement. Just a grainy picture that looked like it was taken with a flip phone from 2003. Then he wondered why his holiday...
Hey there, restaurant owners! Running an independent restaurant is tough enough without having to worry about every single post, comment, and review on social media. But here's the thing – in today's digital world, your online presence...
Okay, let me tell you a story that's probably going to sound painfully familiar... Last month, I was talking to a restaurant owner - let's call him Bob - who was absolutely frustrated with his marketing. "I've got 3,000 followers on...
Here's a practical, step-by-step guide you can hand to your restaurant manager to help them build an engaging social media presence that actually brings customers through your doors. Why Your Restaurant Needs This (The Reality Check) Your...
Hey there! Let me ask you something – when was the last time you saw a trending topic blow up online and thought, "Man, I wish I could get that kind of attention for my restaurant"? I get it. You're scrolling through social media,...
I mean, does your food look as good as it tastes? I hope so because, in today's world, your customers are snapping pics of your food to post on your Google Business listing and their social media and text it to their hundreds of friends to let them know how great your...
What Does “Going Viral” Mean? “Uh oh, that pic of Johnny standing on the bus tub of lettuce just went viral!” You don’t want that to happen to you! Trust me. And like individuals, a viral event can make or break your small business. It can be a huge positive boost or...
Last edition, we showed you how to create a 30-day social media plan that you can repeat over and over again. If you missed it, it's here: Your First 30 Days For Making A Social Media Plan Once you have a basic 30-day plan of content created, we will do it again in...
You know that being active on social media is essential in today's digital landscape, but do you have a plan explicitly crafted for marketing your restaurant? One that has the right strategies in place. A plan to drive new customers to your door while boosting...
Skepticism abounds. We are inundated with fake news, clickbait, and grandiose headlines that try to lure us into buying the latest widget, hair growth shampoo, or the world's most fuel-efficient car... The advertising world has done it to itself. Since the dawn of...
