The Search For The Perfect Restaurant
How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It’s mind-blowing that 98.7% of your new customers do the same thing when searching for...
Tipping Culture: Is It Out Of Hand?
I was out to dinner with some friends the other night, and the subject of tipping came up. It was a heated debate, to say the least. It seems that everywhere now asks for a tip with the new tablet payment options. Everyone agreed that they had no issue with tipping...
Market Your Business Like A Chris Rock Special
Did you watch it? The Live Netflix Chris Rock Special- “Selective Outrage.” Great title, by the way. Every marketing piece needs an awesome headline. Many of us watched because we waited a year to discover what Chris Rock had to say about the “slap...
Can You Get In Trouble For Using These Terms In Your Marketing?
Can you or can’t you? That’s the question. It would be really nice to capitalize on what everyone’s talking about right now in the U.S. That’s called slipstream marketing, and I am a big believer in using it to help turbo-charge your marketing...
