Let me tell you about a little research trip I took to a major chain sports bar. Family casual place. Nothing fancy. I walked in on a Tuesday night, stood at the host stand, and waited. And waited. And waited some more. Five minutes. FIVE...
The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
The Toothbrush Test (And Why Your Staff Isn’t The Problem)
Remember that Wisconsin sports bar owner from last week? The one doing millions a year while spending four months in Arizona? Ryan Gromfin (the Restaurant Boss) and I kept going. Because there's more to this story than just "caring about...
“Stop yelling at your staff. Do this instead. (Part 1)”
Ever notice how most restaurant managers think there are only two ways to deal with employees? Option A: Be their best friend, let everything slide, watch your standards go to hell. Option B: Turn into a screaming tyrant who makes...
How to Handle Chronically Late Restaurant Employees (Without Being the “Mean Boss”)
Every restaurant owner knows the frustration - that one employee who's consistently 15 minutes late, making your other staff wonder what else they can get away with. In this video, I walk you through the exact conversation I have with...
How to Increase Restaurant Sales 30% Tonight with This 8-Minute Pre-Shift Formula
Alright, grab your coffee and give me 5 minutes, because I'm about to hand you the exact formula that I used for all 6 of my restaurants to increase sales. And I've taught this to thousands of restaurants to upsell desserts, drinks,...
Who Your Most Valuable Team Member Is At Your Restaurant
(And How to Leverage and Maximize Their Impact) As a former restaurant owner, I learned a crucial lesson that transformed my business: your host isn't just a greeter – they're the most valuable player on your restaurant team. (Other than...
The Secret to Keeping Your Best Restaurant Staff
In today's competitive restaurant industry, where staff turnover rates hover around 75%, keeping your best employees isn't just important—it's critical to your success. According to the National Restaurant Association, the cost of...
How To Get More Superstar Staff Just Like Your Best Employee
In this video, I solve the age-old question of how to find Great Staff. Not just ANY staff, but staff just like your best employee. Don’t get stuck using the mirror test when hiring new workers. The secret is to start with a good pool of...
How To Generate More Qualified Restaurant Applicants Than Amazon
It ain’t easy out there right now trying to find help. I don’t care if you own an auto repair shop, retail, or restaurant. LOTS of competition. Not just from other businesses like yours; EVERYONE is looking for help, including the BIG...
Getting Summer Staff For Your Restaurant (in less than 5 minutes)
If only finding, attracting, and hiring an awesome staff was that simple. We’d all be living on easy street. The fact is, having the ability to get great staff on demand for your business is the most important thing you can do for your...










