Really? Is it humanly possible for an independent operator, or is it only a pipe dream reserved for the giant corporate monsters? Say it can be so… It can, my friend, but you might have to go through some hard work to get there. I remember when I had my restaurants;...
Menu anxiety. It’s a real thing. Menu anxiety affects over 30% of diners and is defined by distress when ordering a meal at a restaurant. If you have too many menu items to choose from, your customers will become stressed and anxious. Menu anxiety for customers,...
If I asked your service staff, “What is the one thing that I need to have here that I shouldn’t miss?” do they have an answer? (and it can’t be, “Everything is good here”). Is there a dish – a dessert, an appetizer, an entree,...
You need to ask yourself two big questions at your restaurant to see how good you are… Can I get my customers to leave their homes, get off their comfy couches, drive past 30 of my competitors, fighting traffic along the way, with screaming kids in the car to come to...
I’ll bet money that you have bought into the stereotypes about restaurant owners. And I bet you’re overworked, underpaid, and stressed out because of it. These ten commandments will help you focus, increase your income, and give you more free time away from your...