Well, which is it, Hospitality or Service?
As the owner, you need to know and be prepared to explain the difference to help train your staff. As the restaurant owner, you aim to provide your guests with a memorable dining experience and then market the sh** out of it. (That line is important; you should write it and paste it on the wall by your desk. Feel free to fill in the expletive.)
In this week’s video, I give you the exact exercise I used to train my staff to deliver an exceptional experience for my guests when I owned my restaurants. As soon as I figured this out, my sales literally doubled.
Have fun, make money, do good.
Video highlights:
00:56 The difference between the two and why you need to be able to explain them.
02:40 What you need to create an exceptional guest experience.
03:01 How to turn a customer into a guest.
03:52 What’s your USP? Better get one if you don’t have one.
04:38 Why your customers would rather go see the clown.
Our Job >>> Get You New Customers So You Can Turn Them Into Raving Fans
Need help finding, attracting, and CONVINCING new customers to come to your restaurant?
Click the button below and book a time to meet with a DFY new customer acquisition specialist. We will analyze what you’re doing now, look at your competition and how you compare, and give you the best plan to dominate your local market so you get the lion’s share of new customers.
So, you can make them happy customers that come back over and over again.
Did I mention it’s a $297 value for FREE because you’re on our list and we like you?
Michael Thibault
Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.
