What could be scarier? Empty dining room in October… Fall sales gloomy and dark… Are you afraid to waste your hard-earned dollars on marketing? Marketing can be scary but not as scary as empty tables and a stack of bills with no cash in the bank to pay them. Now...
Two things that plague every restaurant owner and keep them screaming into their pillow at night…lack of sales and STAFFING! God bless them; we need them. You can’t operate your business without them, so you need a system that works for you and is fair for your...
Running a restaurant isn’t easy; you can ask anyone in the restaurant industry, and they will all say the same thing. Transforming any restaurant into a thriving business takes hard work and willpower. But, with the right systems and marketing plan, you can make...
McDonald’s, Outback, Applebee’s, Ruth’s Chris… can you afford to compete with them when marketing your restaurant? Hell NO! And you shouldn’t try either. Your pockets aren’t as deep, and you don’t want to waste one red cent on...
It’s not billboards (someone actually answered that the other day), it’s not radio ads, it’s not coupons… It’s good ol’ word of mouth. “Word-of-mouth is the oldest and most effective type of advertising and marketing for any business. And should be your best...