The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
You've heard of slipstream marketing, right? No? Good. That means your competitors haven't either. Here's the concept in one sentence: instead of creating demand from scratch, you attach your restaurant to something people are already excited about — and ride the...
Summer is coming. And if you're not thinking about July and August right now — you're already behind. Here's the reality: summer looks busy but it's deceptive. People are traveling. Kids are out of school. Routines are off. Your regulars disappear for two weeks at a...
Let that sink in for a second. Someone in your town — right now, tonight — is typing into their phone: "What's the best burger place near me with a good vibe and outdoor seating?" Maybe they're asking Google. They probably still are, and we'll get to that in a minute...
Sunday was incredible. Full house. Happy moms. Tables turning. Your staff actually showed up. The kitchen didn't catch fire. It was one of those days that reminds you why you got into this business in the first place. And then Monday happened. The dining room is...
Let's talk about Mom. Not your mom specifically. Although hi, Mom. Thanks for everything. I'm talking about the single biggest revenue day on the restaurant calendar. Bigger than Valentine's Day. Bigger than New Year's Eve. Bigger than the Super Bowl, St. Patrick's...
So. Valentine's Day. Did you do anything special at your restaurant, or did you just slap some red tablecloths down and call it a day? If you're like most independent restaurants, you probably ran your normal menu with maybe a "Lover's...
December's breathing down your neck, and if you're not already knee-deep in holiday promotion planning, you're behind. But don't panic – I'm about to hand you two promotions that work like gangbusters, plus the exact copy you can steal to...
Last week, I watched a restaurant owner post a blurry photo of his holiday menu on Facebook. No caption. No excitement. Just a grainy picture that looked like it was taken with a flip phone from 2003. Then he wondered why his holiday...
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(And How You Can Copy It Too) Twenty-five years ago, I was drowning. December would hit, and my restaurant was packed. Every table full, staff running around like crazy, cash register singing. Then January 1st would arrive, and it was...
