The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
December's breathing down your neck, and if you're not already knee-deep in holiday promotion planning, you're behind. But don't panic – I'm about to hand you two promotions that work like gangbusters, plus the exact copy you can steal to...
Last week, I watched a restaurant owner post a blurry photo of his holiday menu on Facebook. No caption. No excitement. Just a grainy picture that looked like it was taken with a flip phone from 2003. Then he wondered why his holiday...
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(And How You Can Copy It Too) Twenty-five years ago, I was drowning. December would hit, and my restaurant was packed. Every table full, staff running around like crazy, cash register singing. Then January 1st would arrive, and it was...
If you want to be the first on your clients call list when they need a caterer for this Holiday Season and beyond you must reach “Top of Mind Awareness.” TOMA is almost a Zen experience for marketing in business. You need to create Top of...
(The #1 Restaurant Promotion Of All Time) With the increase in competition for independent restaurant owners on a constant rise, restaurants are searching for new marketing strategies to draw in customers. It's time to dish out some...
We’re all busy during the holidays. Especially if you own a restaurant. But how do captalize on this wonderful and highly profitable time of year? Most restaurants are busy on the weekends. Some are busy on Wednesday and Thursday but few...
That is the question. Especially this time of year. So, did you jump in and try some catering this year for the holidays? Or are you a seasoned caterer that’s busier than a senior elf at Santa's workshop since you found out you’re selling on Amazon this year? Either...
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of people staring at me because I’m dressed as a pirate using a child’s...
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they caused a frenzy as the hot ticket in 1983), Nintendos (a staggering 7...
