The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Nobody's going to say it out loud. But I'm going to say it anyway. It's a Tuesday night. You haven't taken a real paycheck in three weeks. You're running food, handling a vendor problem, and mentally calculating whether you can cover payroll Friday. And right at that...
Picture a Tuesday night. Your best table the one by the window where the couple comes every other week, always orders the good stuff, always tips well is empty. It's been empty for six weeks. You didn't get a bad review. Nobody complained. They just stopped coming....
Let me ask you something. When do you think most restaurant owners start thinking about Halloween? October 28th. Maybe the 29th if they are really on top of things, right? By then it is over. The window is gone. The money is already being spent somewhere else. And...
You've heard of slipstream marketing, right? No? Good. That means your competitors haven't either. Here's the concept in one sentence: instead of creating demand from scratch, you attach your restaurant to something people are already excited about — and ride the...
Summer is coming. And if you're not thinking about July and August right now — you're already behind. Here's the reality: summer looks busy but it's deceptive. People are traveling. Kids are out of school. Routines are off. Your regulars disappear for two weeks at a...
Let that sink in for a second. Someone in your town — right now, tonight — is typing into their phone: "What's the best burger place near me with a good vibe and outdoor seating?" Maybe they're asking Google. They probably still are, and we'll get to that in a minute...
Sunday was incredible. Full house. Happy moms. Tables turning. Your staff actually showed up. The kitchen didn't catch fire. It was one of those days that reminds you why you got into this business in the first place. And then Monday happened. The dining room is...
Let's talk about Mom. Not your mom specifically. Although hi, Mom. Thanks for everything. I'm talking about the single biggest revenue day on the restaurant calendar. Bigger than Valentine's Day. Bigger than New Year's Eve. Bigger than the Super Bowl, St. Patrick's...
So. Valentine's Day. Did you do anything special at your restaurant, or did you just slap some red tablecloths down and call it a day? If you're like most independent restaurants, you probably ran your normal menu with maybe a "Lover's...
December's breathing down your neck, and if you're not already knee-deep in holiday promotion planning, you're behind. But don't panic – I'm about to hand you two promotions that work like gangbusters, plus the exact copy you can steal to...
