How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It’s mind-blowing that 98.7% of your new customers do the same thing when searching for...
I was out to dinner with some friends the other night, and the subject of tipping came up. It was a heated debate, to say the least. It seems that everywhere now asks for a tip with the new tablet payment options. Everyone agreed that they had no issue with tipping...
Did you watch it? The Live Netflix Chris Rock Special- “Selective Outrage.” Great title, by the way. Every marketing piece needs an awesome headline. Many of us watched because we waited a year to discover what Chris Rock had to say about the “slap...
Can you or can’t you? That’s the question. It would be really nice to capitalize on what everyone’s talking about right now in the U.S. That’s called slipstream marketing, and I am a big believer in using it to help turbo-charge your marketing...
If a staff member came to you with an issue, you’d sit down and talk about it, right? If your partner or spouse brought up a frustration, you’d do what you could to make it right, wouldn’t you? And if a customer came to you in person to offer constructive feedback,...