With the new year approaching, it’s a great time to set your business goals for the upcoming year. If you want to achieve better results in 2024, planning and making a plan is essential. Don’t be tempted by panic-based, last-minute decisions – have a clear plan to...
But you already know that. I did it for 24 years and wouldn’t change it for the world. Some of the best and worst times of my life. It taught me I can do anything if I work hard and push through the sh*t. Restaurant owners are made of tough stuff. You have to be, or...
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of people staring at me because I’m dressed as a pirate using a child’s...
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they caused a frenzy as the hot ticket in 1983), Nintendos (a staggering 7...
I know you’re busy. We all get focused on the “grind” of running our businesses on a daily basis. You know what I mean… employees don’t show up, suppliers don’t deliver, and customers and clients always have issues. We don’t pay enough attention to the strategic...
Have a plan for the holidays to market your restaurant? Don’t wait till December 1st, it’s too late by then. Panic marketing isn’t good for you, your staff, or your register. Take a minute and plan the next few months to ensure you are going to bring in...