The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
I did something dumb once. Not embarrassing-at-a-party dumb. Expensive dumb. I owned restaurants for 26 years, six locations at my peak and at one point I got frustrated with all the marketing I was running. The costs. The complexity. The constant "is any of this...
You know what's fun? Reading one-star restaurant reviews. You know what's not fun? Finding one about your restaurant while you're trying to enjoy your morning coffee. Here's the thing nobody tells new restaurant owners: reviews aren't just feedback anymore. They're...
Let me guess: you opened a restaurant because you love food, you love people, and you had a vision. Maybe it was your grandma's recipes. Maybe it was that hole-in-the-wall you discovered in Italy. Maybe you just got tired of eating...
As a restaurant owner for over 26 years, and a restaurant marketer since 2008 I've seen countless establishments fall into the coupon trap. You know the routine - stuffing val-packs with two-for-one deals, filling coupon books with...
Running a restaurant is no walk in the park. The industry is plagued with misconceptions that can lead even the most dedicated restaurateurs into a dark abyss of misconception. Let's debunk five costly myths that could be draining your...
Ah, social media—the Wild West of marketing. Where a single post can either catapult your business to fame or send it tumbling into the digital abyss. Having survived the trenches of social media warfare, I've seen enough facepalm moments...
The first quarter's done for the year. Have everything crossed off your goal list yet? Don't worry; most people haven't even looked at the list since January 2. Need help in getting things crossed off that daily get "shit" done list? You...
Menu anxiety. It's a real thing. Menu anxiety affects over 30% of diners and is defined by distress when ordering a meal at a restaurant. If you have too many menu items to choose from, your customers will become stressed and anxious....
As business owners, we all feel like that at some point. The dangerous thing is when you feel like that’s all you’re doing. Going from one fire to another and putting it out at your business. That’s not good for you, your staff, or your customers. Makes for a very...
