The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Nobody's going to say it out loud. But I'm going to say it anyway. It's a Tuesday night. You haven't taken a real paycheck in three weeks. You're running food, handling a vendor problem, and mentally calculating whether you can cover payroll Friday. And right at that...
Two restaurant owners. Same economy. Same September. One of them just had the best August since before COVID. So busy he had to shut off third-party delivery because the kitchen couldn't keep up. The other one is watching sales slide, seeing more empty tables than he...
You've heard of slipstream marketing, right? No? Good. That means your competitors haven't either. Here's the concept in one sentence: instead of creating demand from scratch, you attach your restaurant to something people are already excited about — and ride the...
Summer is coming. And if you're not thinking about July and August right now — you're already behind. Here's the reality: summer looks busy but it's deceptive. People are traveling. Kids are out of school. Routines are off. Your regulars disappear for two weeks at a...
Something is happening in dining rooms across the country right now, and most restaurant owners are either ignoring it or panicking about it. Neither is the right move. Here's the reality: your customers are ordering less. Smaller portions. Fewer courses. Splitting...
Last week, I'm on a Zoom call with a restaurant owner. She's frustrated. Confused. Sales are slow, and she needs help getting customers back through the door. So I ask her the obvious question: "What was working for you in the past?"...
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(But This Comes Pretty Close) Let me be brutally honest with you: there's no magic bullet in restaurant marketing. I know that's not what you want to hear. You're probably hoping I'll tell you about some secret hack that'll pack your...
(And the 3 Simple Things That Make Them Work) I've watched thousands of restaurant owners throw money at promotions that not only fail to bring customers back, but actually hurt their business in the long run. "Buy one, get one free!"...
(And How You Can Copy It Too) Twenty-five years ago, I was drowning. December would hit, and my restaurant was packed. Every table full, staff running around like crazy, cash register singing. Then January 1st would arrive, and it was...
