The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(But This Comes Pretty Close) Let me be brutally honest with you: there's no magic bullet in restaurant marketing. I know that's not what you want to hear. You're probably hoping I'll tell you about some secret hack that'll pack your...
(And the 3 Simple Things That Make Them Work) I've watched thousands of restaurant owners throw money at promotions that not only fail to bring customers back, but actually hurt their business in the long run. "Buy one, get one free!"...
(And How You Can Copy It Too) Twenty-five years ago, I was drowning. December would hit, and my restaurant was packed. Every table full, staff running around like crazy, cash register singing. Then January 1st would arrive, and it was...
✅ FREE Shipping (Up To $100)✅ FREE Design✅ Last Year’s Pricing Expires 10/16/2025Michael Thibault Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4...
What if I told you there's a way to guarantee your restaurant stays packed in January? Not hope, not maybe – guarantee. Twenty-Seven years ago, I was staring at empty tables in my restaurant every January, wondering how I was going to...
(The #1 Restaurant Promotion Of All Time) With the increase in competition for independent restaurant owners on a constant rise, restaurants are searching for new marketing strategies to draw in customers. It's time to dish out some...
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of people staring at me because I’m dressed as a pirate using a child’s...
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they caused a frenzy as the hot ticket in 1983), Nintendos (a staggering 7...
I know you’re busy. We all get focused on the “grind” of running our businesses on a daily basis. You know what I mean… employees don’t show up, suppliers don’t deliver, and customers and clients always have issues. We don’t pay enough attention to the strategic...
