Think about it – when was the last time you tried a new restaurant without checking the reviews first?
That’s what I thought! Google Reviews have become the new word-of-mouth on steroids, and they’re serving up free marketing opportunities faster than your kitchen pushes out appetizers on a Saturday night.
The best part? Unlike every other fancy, shiny object marketing agency that’s been sliding into your DMs, these powerful testimonials won’t cost you a dime.
Let’s dive into why Google Reviews are now the hottest thing since sliced bread (or should I say, since your famous new entree?) and how you can turn them into a customer-attracting machine…
Why Google Reviews Are Your New BFF
Here’s the scoop: 87% of your potential customers won’t even consider your restaurant if you have less than a 4-star rating. Ouch! But hey, don’t shoot the messenger – I’m here to help you turn those stars into dollar signs.
Think of Google Reviews as your personal secret shopper program, except it’s totally free and running 24/7. Your customers are literally telling you everything:
- How that new server Jenny is doing (hopefully awesome!)
- If your portions are hitting the mark
- Whether your bathroom needs attention (you know it matters!)
- If that new menu item is a hit or miss
And the best part? Everyone else is reading this feedback too! It’s like having your happy customers sell for you while you sleep. Now that’s what I call efficient!
Responding to Reviews: The Good, The Bad, and The “Oh My…”
Let’s talk about responding to reviews, because yes, you absolutely need to respond to ALL of them. Here’s how to do it right:
For the Good Ones: “Thanks for the amazing review, Sarah! You made our day mentioning how Mario remembered your anniversary. He’s blushing right now! We can’t wait to serve you that tiramisu you loved again soon!”
(See what I did there? Personal, specific, and inviting them back!)
For the Not-So-Good Ones: “Hi John, I’m Mike, the owner. I’m personally concerned about your experience with our wait times last Saturday. This isn’t our standard, and I’d love to make it right. Could you please call me directly at (555)123-4567? I want to hear more and ensure your next visit is five-star worthy.”
Pro tip: Always take the conversation offline for negative reviews!
Turn Those Reviews Into Your Marketing Gold Mine
Here’s where it gets fun. Those Google Reviews aren’t just feedback – they’re free marketing content! Use them:
- On your website (front and center, baby!)
- In your social media posts
- In your email marketing
- On your menu (yeah, people actually love this!)
But Here’s The Million Dollar Question…
How do you stack up against your competition right now?
Are you maximizing this free marketing goldmine, or are you leaving money on the table?
Want to know exactly where you stand?
I’ve got something special for you…
Get Your Free Restaurant Review Scorecard!
I created this nifty tool that will show you:
- How your review profile compares to top performers
- Where you’re leaving money on the table
- What quick wins you can implement TODAY
- Your restaurant’s review response rate (this is bigger than you think!)
Click here to get your free Restaurant Review Scorecard and start turning those reviews into reservations!
Remember, in today’s digital world, your Google Reviews are often the first impression potential customers get of your restaurant. Make it count!
Secret not-so-scrupulous tip: You didn’t hear this from me, but if you want to spy on your competition and see how they rank… you could… just saying… put their info in and get their report. But you didn’t get that from me!
Michael Thibault
Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.
