We all know social media can be an extremely valuable tool for promoting your restaurant. It’s a very effective way to reach your customers on a different level, which is much more personal and non-sales. I like to think of social media as being like a...
Think back to when you were dating. You could probably write down the list of people you went out with, and in hindsight, list what you DIDN’T want in your next boyfriend or girlfriend. When you flip that list around, it provided you with the qualities you DID want in...
Don’t Give The House Away, You’re Better Than That There’s a big difference between marketing and discounting, and it’s important to understand the difference if you want to be successful in making sales and losing your butt. Discounting is...
Do your emails really get read? According to recent studies, the most likely answer is no. Only about 21% of all marketing emails are ever opened. That means that 79% of your hard work goes to waste! Out of 100 email recipients, 79 never see your marketing...
Really? Is it humanly possible for an independent operator, or is it only a pipe dream reserved for the giant corporate monsters? Say it can be so… It can, my friend, but you might have to go through some hard work to get there. I remember when I had my restaurants;...