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Coupon Cutters Are Killing Your Restaurant’s Profits

Coupon Cutters Are Killing Your Restaurant’s Profits

by DFYStaff | Feb 27, 2025 | Uncategorized

As a restaurant owner for over 26 years, and a restaurant marketer since 2008 I’ve seen countless establishments fall into the coupon trap. You know the routine – stuffing val-packs with two-for-one deals, filling coupon books with discounts, and watching...
Your Secret Weapon for Packed Tables Is In Your Google Reviews!

Your Secret Weapon for Packed Tables Is In Your Google Reviews!

by DFYStaff | Feb 13, 2025 | Google Ranking, Marketing, Online Reviews, Restaurant Marketing

Let me guess – you just checked your phone to see your latest Google Reviews, right? No? Well, I hate to break it to you, but while you’re busy making sure the sauce is perfect and the servers are smiling, 94% of your potential customers are glued to their...
Catering Client Attraction Secret You Haven’t Thought About

Catering Client Attraction Secret You Haven’t Thought About

by DFYStaff | Jan 31, 2025 | Catering, Marketing

Most restaurant owners (the successful ones) have a database for their restaurant guests. If you want to be successful, you have to know who your best guests are and market to them on a regular basis. This same technique and business mentality applies to your catering...
Ultimate Success Secrets From A Six-Location Restaurant Owner

Ultimate Success Secrets From A Six-Location Restaurant Owner

by DFYStaff | Jan 24, 2025 | Catering, Restaurant Marketing

This week, I had the pleasure of interviewing one of our most successful multi-unit restaurant owners and it was amazing! I mean, running a single restaurant is no easy feat, but owning and managing six successful locations, including one in an airport, takes a...
It’s All About T.O.M.A For The Holidays!

It’s All About T.O.M.A For The Holidays!

by DFYStaff | Dec 13, 2024 | Catering, Holiday, Restaurant Marketing

If you want to be the first on your clients call list when they need a caterer for this Holiday Season and beyond you must reach “Top of Mind Awareness.” TOMA is almost a Zen experience for marketing in business. You need to create Top of Mind Awareness with your...
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