Remember THE dress? A photograph went viral in 2015. No one could agree if the dress was black and blue or white and gold. It was crazy. There are all sorts of similar events that have happened since. Some attract attention for a specific cause or fundraising efforts,...
How and who you market to will determine what type of customers you will get. Don’t like the ones you’re getting now? You need to change how you are attracting them. Marketing is about getting the right message in front of the right audience at the right time. In this...
Are you tired of feeling like you’re not making enough money? Are you working hard but just not getting ahead? And who heard of an owner getting a raise anyway? If that’s the case, it makes sense to give yourself a raise and start raising prices! Now’s the time. Many...
Hiring employees these days is a daunting task. You want to find the best people to fill your job postings who will represent your business well and help you achieve your goals from the small pool of people you can get to apply. However, making mistakes when hiring...
In this week’s edition of Mike’s Marketing Minutes, I show you how to use the #1 social media site where your new hires are looking for jobs. This technique is testing off the charts for our clients to find and attract a superstar staff. The ability to find, attract,...