Do your emails really get read? According to recent studies, the most likely answer is no. Only about 21% of all marketing emails are ever opened. That means that 79% of your hard work goes to waste! Out of 100 email recipients, 79 never see your marketing...
Really? Is it humanly possible for an independent operator, or is it only a pipe dream reserved for the giant corporate monsters? Say it can be so… It can, my friend, but you might have to go through some hard work to get there. I remember when I had my restaurants;...
If I asked your service staff, “What is the one thing that I need to have here that I shouldn’t miss?” do they have an answer? (and it can’t be, “Everything is good here”). Is there a dish – a dessert, an appetizer, an entree,...
You need to ask yourself two big questions at your restaurant to see how good you are… Can I get my customers to leave their homes, get off their comfy couches, drive past 30 of my competitors, fighting traffic along the way, with screaming kids in the car to come to...
I’ll bet money that you have bought into the stereotypes about restaurant owners. And I bet you’re overworked, underpaid, and stressed out because of it. These ten commandments will help you focus, increase your income, and give you more free time away from your...
You’ve read your entire “Restaurant Owner Instruction Manual” right?Who are we kidding? That’s a fantasy. Most of us got into this business on a wing and a prayer… and sheer willpower. So, for your own sanity and from my personal...