The Search For The Perfect Restaurant
How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It’s mind-blowing that 98.7% of your new customers do the same thing when searching for...
Market Your Business Like A Chris Rock Special
Did you watch it? The Live Netflix Chris Rock Special- “Selective Outrage.” Great title, by the way. Every marketing piece needs an awesome headline. Many of us watched because we waited a year to discover what Chris Rock had to say about the “slap...
Can You Get In Trouble For Using These Terms In Your Marketing?
Can you or can’t you? That’s the question. It would be really nice to capitalize on what everyone’s talking about right now in the U.S. That’s called slipstream marketing, and I am a big believer in using it to help turbo-charge your marketing...
Big Events + Slipstream Marketing = Big Paydays
Big sporting events like the one this Sunday. Or St. Paddy’s Day, Valentine’s Day, Mardi Gras, or Opening Day for Baseball. These are all huge events that are well publicized by the media and on the mind of ALL your customers. Don’t just discard these money-making...
Without This, Your Business Will Die This Year
Sound harsh? It’s supposed to. And what I have to tell you could save your business. But first, a story…A friend shared the story of deciding to change the oil in his car for himself. He pulled the oil plug, drained the old oil, and added new oil. After adding the new...
