The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
You've heard of slipstream marketing, right? No? Good. That means your competitors haven't either. Here's the concept in one sentence: instead of creating demand from scratch, you attach your restaurant to something people are already excited about — and ride the...
Summer is coming. And if you're not thinking about July and August right now — you're already behind. Here's the reality: summer looks busy but it's deceptive. People are traveling. Kids are out of school. Routines are off. Your regulars disappear for two weeks at a...
We just had 2 of the biggest lottery prizes in the history of the lottery in the United States in the past couple of months. They were each over a Billion dollars in prize money. Did you win? If you're reading this, probably not because you're still working. No...
Why does it seem like every time you turn around, there’s a new restaurant popping up in your neighborhood? And not just any restaurant – often a corporate chain with big bucks for marketing and a pre-built reputation. It feels like everywhere you look, someone is...
How To Create Exciting Marketing Strategies That Produce Results In The Restaurant Industry There’s no doubt that owning a restaurant is hard work. The restaurant industry is not easy. Staffing shortages, rising food costs, fewer customers, and a lot of competition...
