Tipping Culture: Is It Out Of Hand?
I was out to dinner with some friends the other night, and the subject of tipping came up. It was a heated debate, to say the least. It seems that everywhere now asks for a tip with the new tablet payment options. Everyone agreed that they had no issue with tipping...
Can You Get In Trouble For Using These Terms In Your Marketing?
Can you or can’t you? That’s the question. It would be really nice to capitalize on what everyone’s talking about right now in the U.S. That’s called slipstream marketing, and I am a big believer in using it to help turbo-charge your marketing...
But My Restaurant Is Different!
Why does it seem like every time you turn around, there’s a new restaurant popping up in your neighborhood? And not just any restaurant – often a corporate chain with big bucks for marketing and a pre-built reputation. It feels like everywhere you look, someone is...
Discounting VS Marketing
Are you a discounter? Go ahead; it’s OK; you can say it. It’s not your fault. You might have been led into it at some point by a pushy ad sales rep that told you you had to run coupons in the Valpak or Entertainment Book to compete. Or maybe you got into a nasty...
How To Use A Leprechaun To Promote Your Restaurant
If you’re thinking ahead with your restaurant marketing, you may already be considering how to take advantage of St. Patrick’s Day. March 17th which is a Friday this year, oh boy! But even if you’re not, there’s still time to turn your restaurant into an Irish one for...
