Can You Get In Trouble For Using These Terms In Your Marketing?
Can you or can’t you? That’s the question. It would be really nice to capitalize on what everyone’s talking about right now in the U.S. That’s called slipstream marketing, and I am a big believer in using it to help turbo-charge your marketing...
But My Restaurant Is Different!
Why does it seem like every time you turn around, there’s a new restaurant popping up in your neighborhood? And not just any restaurant – often a corporate chain with big bucks for marketing and a pre-built reputation. It feels like everywhere you look, someone is...
Discounting VS Marketing
Are you a discounter? Go ahead; it’s OK; you can say it. It’s not your fault. You might have been led into it at some point by a pushy ad sales rep that told you you had to run coupons in the Valpak or Entertainment Book to compete. Or maybe you got into a nasty...
How To Use A Leprechaun To Promote Your Restaurant
If you’re thinking ahead with your restaurant marketing, you may already be considering how to take advantage of St. Patrick’s Day. March 17th which is a Friday this year, oh boy! But even if you’re not, there’s still time to turn your restaurant into an Irish one for...
Your Business’s Personal ATM Machine…Social Media Marketing
There are a few things you need to know if you want to use Social Media to get new customers and increase sales. If you own a restaurant…You are not in the business of selling food!!! Sorry to break the news to you. You ARE in the business of selling the EXPERIENCE of...
