The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.

Is It Time to Raise Prices On Your Menu? Do This First…
Let's talk about the elephant in the dining room – raising your prices. I know, I know... just reading those words probably made your stomach do a little flip. Between...
How To Turn Your Old Gift Cards Into Cash
Have a stack of old, used gift cards that customers redeemed sitting in your desk drawer? Don’t want to throw them out because you paid money for them, right? I have the perfect solution. Watch this...
The #1 “Thing” New Customers Want From You In 2024
We have all become so overrun with the media on our phones, on the internet, out in the community and on the news. We’ve become jaded, skeptical, and too often lured by...
Can Your Customers Get “Menu Anxiety?”
Learn how to NOT stress your customers out with your menu. Yes sounds silly but it’s a real thing. This is important especially for new customers. Nobody goes out to eat to get stressed out. Don’t...
What’s “Hot” In Digital Marketing For Your Restaurant IN 2024
The internet, marketing, A.I., robots that cook, serve, clear tables, take orders it just never seems to slow down. And as the digital world continues to evolve at a...
How I Landed A $1,000,000 Catering Job
A million-dollar catering job? Yep, one job for a million bucks that lasted for 1 week. It was for Chrysler for the auto-show in Detroit, MI where my company was based. I had two restaurants at the...
Secrets To Keeping Your Staff Motivated
The heartbeat of every successful restaurant is its staff. When your team buzzes with energy and motivation, it reflects in every dish served and every customer...
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