The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Hey there, do you have a G.O.A.T.? I'm talkin' about your Greatest Of All Time! As a restaurant owner, you know the dish or drink that stands out above the rest, the one that every new customer HAS to try.It's your go-to recommendation that has a proven track record...
Are you looking for effective restaurant marketing to drive up sales this summer despite what might be a slower season? Unfortunately, no matter how much they love you, your customers are easily distracted in the summer. They are thinking about vacations, picnics, and...
STOP THE INSANITY!!! Remember that infomercial? It was from that workout lady back in the '80s - or was it 90's? Whatever the case, she had tons of energy and would always scream that line. But what I'm talking about is true insanity for business owners if you fall...
Skepticism abounds. We are inundated with fake news, clickbait, and grandiose headlines that try to lure us into buying the latest widget, hair growth shampoo, or the world's most fuel-efficient car... The advertising world has done it to itself. Since the dawn of...
Let's face it, marketing your business is getting harder and harder and costing more in today's world. The explosion of review sites, social media, Google world domination, Tiktok, and big corporate competition made the playing field crowded and difficult to navigate....
Your success depends on the 3 S's Of Restaurant Success. Systems (training, financial, operations, staffing, marketing, etc.) Staff (well-trained people you can count on.) Sales (a steady stream of customers coming in the door) We've discussed the first key to...
Yep, this one could put you in a hospital if you don’t get it right. What am I talking about? STAFFING, of course! The second “S” principle of business success. Finding, attracting, and getting new staff to take action (filling out an application) is all a trick....
Your success depends on the 3 S's Of Restaurant Success. Systems (training, financial, operations, staffing, marketing, etc.) Staff (well-trained people you can count on.) Sales (a steady stream of customers coming in the door.) Last week, we discussed the first piece...
Running your own business ain't easy. You know what I'm talking about, don't you? Finding good staff. Dealing with crazy customers. Vendors that don't deliver on their promises, trying to take advantage of you. All your competition clawing and scratching to steal away...
How would it feel to not "have" to be at your restaurant every day? What if you didn't worry about what was happening when you weren't there, knowing everything would run exactly as you would like? What if your sales steadily grew, with no peaks, valleys, or slow...
