The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Most marketing companies want to charge you thousands of dollars to magically change your website into an SEO Unicorn that Google and all the other search engines will fall in love with and start producing more sales than your business can handle. Sound familiar? Ever...
We just had 2 of the biggest lottery prizes in the history of the lottery in the United States in the past couple of months. They were each over a Billion dollars in prize money. Did you win? If you're reading this, probably not because you're still working. No...
Good time management is essential for the success of any restaurant. You can't just wave a magic wand and get everything done when you need to. You need to have the skills and expertise of an experienced time management expert. Balancing the hefty demands of a...
Well, which is it, Hospitality or Service? As the owner, you need to know and be prepared to explain the difference to help train your staff. As the restaurant owner, you aim to provide your guests with a memorable dining experience and then market the sh** out of it....
Restaurant owners today should know that having a strong and engaging social media presence isn’t just an option. It’s an absolute necessity for thriving in the competitive restaurant industry. Gone are the days when word-of-mouth alone could fill your tables and keep...
I get this question A LOT. Because of our review management program for restaurant owners, we are frequently asked if paying to advertise on Yelp is a good thing. Does it bring in new customers and generate a positive cash flow? And the big question…, what happens if...
Influencers are the tastemakers of the digital age. They have the power to sway opinions and drive customers to your restaurant with a push of a button on their phones. This makes them them a valuable asset for any business looking to reach a wider audience. If you're...
Hey, we’ve all been there, right? Julie called off for her shift tonight. The meat purveyor’s truck broke down, so we have no steaks for tonight. There’s a customer on line 2 from last night that swears she got food poisoning from the fish. Sometimes it seems like it...
What’s the secret? Well, you’ll have to watch the video and find out. But let me tell you what I’m talking about first. When I had my restaurants and catering company between 1984 and 2008. I had one catering contract that was worth a million dollars. It’s what...
Have you ever been frustrated by a website that doesn’t give you the easy answer you are searching for? What time are their hours? Where are they located? Do they provide a specific service you need? How do you phone them? What’s their menu? (If searching for a...
