It Went Viral – Now What?
What Does “Going Viral” Mean? “Uh oh, that pic of Johnny standing on the bus tub of lettuce just went viral!” You don’t want that to happen to you! Trust me. And like individuals, a viral event can make or break your small business. It can be a huge positive boost or...
You Don’t Need A Secret Shopper – You Already Have One
If you’ve been in the restaurant business for a while, you might remember hiring secret shoppers – people who would secretly dine with you and then provide feedback and suggestions for improvement. Now, every customer is a not-so-secret shopper, and they...
The Search For The Perfect Restaurant
How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It’s mind-blowing that 98.7% of your new customers do the same thing when searching for...
Master The Online Review Dating Game For Your Business
If a staff member came to you with an issue, you’d sit down and talk about it, right? If your partner or spouse brought up a frustration, you’d do what you could to make it right, wouldn’t you? And if a customer came to you in person to offer constructive feedback,...
How To Answer Negative Restaurant Reviews
Do you care what people say about you and your business online? I’m referring to social media and review sites like Yelp, Google, Facebook, TripAdvisor, etc. You should because it’s what your new customers see, and your new employees as well! Everyone checks you out...
