Running a restaurant is incredibly demanding, and marketing often falls to the bottom of your priority list. But staying connected with your customers doesn't have to be complicated or time-consuming. I'm going to show you how to create...
The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Want to Fill More Tables? One Word… Email.
Okay, I know what you're thinking. "Really? Email lists? I've got food to prep, staff to manage, and a million fires to put out (hopefully not literal ones in the kitchen)." Trust me, I hear you. The last thing any of us need is another...
Why Your Guests Aren’t Coming Back (And It’s Not What You Think)
Let me hit you with a surprising truth bomb: The #1 reason customers don't return to a restaurant isn't the food. It's not even those bathrooms you obsess over keeping spotless. And no, it's not your carefully curated playlist. It's the...
Rising Costs & Menu Pricing: A Secret Interview with Two Restaurant Experts (And Pretty Cool Guys!)
In this powerful interview, two restaurant industry experts with over 60 years of combined experience come together to tackle one of the most pressing challenges facing restaurant owners today: rising costs and menu pricing. Michael Thibault (The Done For You...
WARNING: Your Restaurant’s Silent Killer Isn’t What You Think
Let me tell you about a conversation I just had that honestly kept me up at night... I was chatting with a local restaurant owner (maybe you can relate?) who told me business was "ok" and "a little slow." When I asked what he was doing to...
Is It Time to Raise Prices On Your Menu? Do This First…
Let's talk about the elephant in the dining room – raising your prices. I know, I know... just reading those words probably made your stomach do a little flip. Between soaring food costs, labor challenges, and inflation that won't quit,...
The Four Pillars of Restaurant Success
Let's face it, running a restaurant these days is about as easy as teaching a cat to swim. With new competitors popping up faster than food pics on Instagram, you need to nail four essential elements to keep your restaurant thriving. And...
The Secret to Keeping Your Best Restaurant Staff
In today's competitive restaurant industry, where staff turnover rates hover around 75%, keeping your best employees isn't just important—it's critical to your success. According to the National Restaurant Association, the cost of...
Your Secret Weapon for Packed Tables Is In Your Google Reviews!
Let me guess - you just checked your phone to see your latest Google Reviews, right? No? Well, I hate to break it to you, but while you're busy making sure the sauce is perfect and the servers are smiling, 94% of your potential customers...
Ultimate Success Secrets From A Six-Location Restaurant Owner
This week, I had the pleasure of interviewing one of our most successful multi-unit restaurant owners and it was amazing! I mean, running a single restaurant is no easy feat, but owning and managing six successful locations, including one...