What is retro marketing? No, I’m not talking about smoke signals and hieroglyphics. I’m referring to old-school, guerrilla-style marketing. Things you can do relatively inexpensively and quickly that get a result. No disco ball required. I give you three...
The recruitment and hiring process is laborious and time-consuming for small business owners. But once you’ve gone through the hiring and interview process and found great employees who have proven they’re worth all the effort, keeping them engaged is...
Would you work for your employees? That’s a scary thought. But that’s not what I’m talking about. I went to a restaurant in MN a few weeks ago when I was doing a seminar for some high-level restaurant owners that is employee-owned. Very interesting. Why would they do...
Are you burnt out from working too hard in your restaurant and still not making the money your hard work deserves? Too many hours in the kitchen or on the floor? Feel like you are ALWAYS at the restaurant and missing the things that you would rather be doing with your...
Artificial Intelligence (AI) has been getting a lot of attention in recent months. From robots delivering food in restaurants and website chatbots to Hollywood writers striking for fear their jobs will end due to ChatGPT. But how does AI impact independently owned...
WARNING- DON’T DO IT! I know you want to do it, and it’s hard not to do it, but just don’t do it. What am I talking about? Giving that new sales rep or digital marketing guru thousands of dollars of your hard-earned money in exchange for giving away...