Discounting VS Marketing
Are you a discounter? Go ahead; it’s OK; you can say it. It’s not your fault. You might have been led into it at some point by a pushy ad sales rep that told you you had to run coupons in the Valpak or Entertainment Book to compete. Or maybe you got into a nasty...
How To Use A Leprechaun To Promote Your Restaurant
If you’re thinking ahead with your restaurant marketing, you may already be considering how to take advantage of St. Patrick’s Day. March 17th which is a Friday this year, oh boy! But even if you’re not, there’s still time to turn your restaurant into an Irish one for...
Your Business’s Personal ATM Machine…Social Media Marketing
There are a few things you need to know if you want to use Social Media to get new customers and increase sales. If you own a restaurant…You are not in the business of selling food!!! Sorry to break the news to you. You ARE in the business of selling the EXPERIENCE of...
How To Create A Strategic Marketing Plan For 2023
It’s that time of year again when your business needs to think about planning a marketing calendar. A daunting task for most, to say the least! Likely, you didn’t get into the restaurant business because you wanted to spend your time studying and implementing...
How To Not Be Boring!
How To Create Exciting Marketing Strategies That Produce Results In The Restaurant Industry There’s no doubt that owning a restaurant is hard work. The restaurant industry is not easy. Staffing shortages, rising food costs, fewer customers, and a lot of competition...
