The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Hey, we’ve all been there, right? Julie called off for her shift tonight. The meat purveyor’s truck broke down, so we have no steaks for tonight. There’s a customer on line 2 from last night that swears she got food poisoning from the fish. Sometimes it seems like it...
It’s inevitable that at some point you will have an unhappy customer, and they all head right to Yelp, right? Maybe they didn’t get the product they wanted, or their order arrived late, or maybe the service was just terrible, or they didn’t like the way the steak came...
What’s the secret? Well, you’ll have to watch the video and find out. But let me tell you what I’m talking about first. When I had my restaurants and catering company between 1984 and 2008. I had one catering contract that was worth a million dollars. It’s what...
Have you ever been frustrated by a website that doesn’t give you the easy answer you are searching for? What time are their hours? Where are they located? Do they provide a specific service you need? How do you phone them? What’s their menu? (If searching for a...
Got Staff? Your life is much more difficult if you don’t. And it can be even worse if you don’t have the correct staff. There’s nothing worse than having toxic staff that you know you need to get rid of because they're driving everyone else around them crazy. But how...
What Does “Going Viral” Mean? “Uh oh, that pic of Johnny standing on the bus tub of lettuce just went viral!” You don’t want that to happen to you! Trust me. And like individuals, a viral event can make or break your small business. It can be a huge positive boost or...
What is retro marketing? No, I'm not talking about smoke signals and hieroglyphics. I'm referring to old-school, guerrilla-style marketing. Things you can do relatively inexpensively and quickly that get a result. No disco ball required. I give you three examples in...
The recruitment and hiring process is laborious and time-consuming for small business owners. But once you've gone through the hiring and interview process and found great employees who have proven they're worth all the effort, keeping them engaged is essential...
Would you work for your employees? That’s a scary thought. But that’s not what I’m talking about. I went to a restaurant in MN a few weeks ago when I was doing a seminar for some high-level restaurant owners that is employee-owned. Very interesting. Why would they do...
Are you burnt out from working too hard in your restaurant and still not making the money your hard work deserves? Too many hours in the kitchen or on the floor? Feel like you are ALWAYS at the restaurant and missing the things that you would rather be doing with your...
