New Customer Acquisition Formula

Hi, last night I had the opportunity to speak to a group of local university students on marketing. I was part of a panel of marketing professionals and we were peppered with questions from the students. One of the students in the audience asked me, “What is the hardest thing about marketing in today’s [...]

By |2018-10-12T15:57:59+00:00October 12th, 2018|Marketing, Restaurant Marketing, Special Message|Comments Off on New Customer Acquisition Formula

*WARNING* Google is messing with your website

Yep, Google is messing around with your website and this is important. This stuff changes all the time. It keeps us on our toes here at the DFY Marketing office. Facebook, Yelp, Twitter, Google - the list goes on and on. We test, retest, then test again, and then they go and change it [...]

By |2018-10-05T15:50:00+00:00October 5th, 2018|Marketing, Restaurant Marketing, Special Message|Comments Off on *WARNING* Google is messing with your website

Confessions Of A Restaurant Owner

Hi,I'm doing a different type of video this week.I wanted to share a tool that I use daily that keeps me on-task and motivated. I thought it might help you, too.Everyone needs something that will help keep them positive and organized so they can get things done. I have been using this tool for years [...]

By |2018-09-28T15:17:05+00:00September 28th, 2018|Marketing, Restaurant Marketing, Special Message|Comments Off on Confessions Of A Restaurant Owner

Is the Lottery and Casino Your Retirement Plan?

The reason I am writing about this topic today is because I’m on a plane headed to Vegas to speak at a marketing seminar for Rory Fatt, owner of Royalty Rewards. The flight was overbooked, and they were asking for volunteers to give up seats. Nobody offered. I looked around at all the tourists anxiously [...]

By |2018-02-23T09:50:09+00:00February 23rd, 2018|Special Message|0 Comments

You Need To Take One Day

Happy Holidays! A good practice - especially this time of year - is to take some time out of your busy day and celebrate your victories. Be thankful for what you've achieved. It’s no small task running a successful business in this economy. If you don’t stop for a minute to reflect, who will? [...]

By |2018-01-09T15:37:08+00:00December 19th, 2017|Holiday, Special Message|0 Comments