Coupon Cutters Are Killing Your Restaurant’s Profits
As a restaurant owner for over 26 years, and a restaurant marketer since 2008 I’ve seen countless establishments fall into the coupon trap. You know the routine – stuffing val-packs with two-for-one deals, filling coupon books with discounts, and watching...
Restaurant Myths Costing You Millions
Running a restaurant is no walk in the park. The industry is plagued with misconceptions that can lead even the most dedicated restaurateurs into a dark abyss of misconception. Let’s debunk five costly myths that could be draining your profits and explore real...
5 Social Media Stunts That Backfired Spectacularly… And How To Avoid Them
Ah, social media—the Wild West of marketing. Where a single post can either catapult your business to fame or send it tumbling into the digital abyss. Having survived the trenches of social media warfare, I’ve seen enough facepalm moments to last a lifetime....
3 Steps To Crushing Your “Get Sh*t Done” List
The first quarter’s done for the year. Have everything crossed off your goal list yet? Don’t worry; most people haven’t even looked at the list since January 2. Need help in getting things crossed off that daily get “shit” done list? You...
How To Keep Your Customers From Getting Menu Anxiety
Menu anxiety. It’s a real thing. Menu anxiety affects over 30% of diners and is defined by distress when ordering a meal at a restaurant. If you have too many menu items to choose from, your customers will become stressed and anxious. Menu anxiety for customers,...
