The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
How To Pack Your Restaurant This Summer… And Beyond
If you don't know, my home base is Michigan, and it seems like winter has been here forever. It's almost the start of May, and there's still talk of snow in the...
The 3 S’s Of Restaurant Success
How would it feel to not "have" to be at your restaurant every day? What if you didn't worry about what was happening when you weren't there, knowing everything would run exactly as you would like?...
Effective Marketing Technique For Under .99¢
Effective marketing technique for under a buck? Say what? You can’t even get a Starbucks coffee anymore for under a buck. But, you can have a big impact on promoting your business using a pen, a...
You Don’t Need A Secret Shopper – You Already Have One
If you've been in the restaurant business for a while, you might remember hiring secret shoppers - people who would secretly dine with you and then provide feedback and suggestions for improvement....
The Search For The Perfect Restaurant
How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It's mind-blowing that...
Tipping Culture: Is It Out Of Hand?
I was out to dinner with some friends the other night, and the subject of tipping came up. It was a heated debate, to say the least. It seems that everywhere now asks for a tip with the new tablet...
Market Your Business Like A Chris Rock Special
Did you watch it? The Live Netflix Chris Rock Special- "Selective Outrage." Great title, by the way. Every marketing piece needs an awesome headline. Many of us watched because we waited a year to...
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