The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.

Want to Fill More Tables? One Word… Email.
Okay, I know what you're thinking. "Really? Email lists? I've got food to prep, staff to manage, and a million fires to put out (hopefully not literal ones in the...
The Secret to Keeping Your Best Restaurant Staff
In today's competitive restaurant industry, where staff turnover rates hover around 75%, keeping your best employees isn't just important—it's critical to your success....
Coupon Cutters Are Killing Your Restaurant’s Profits
As a restaurant owner for over 26 years, and a restaurant marketer since 2008 I've seen countless establishments fall into the coupon trap. You know the routine -...
Your Secret Weapon for Packed Tables Is In Your Google Reviews!
Let me guess - you just checked your phone to see your latest Google Reviews, right? No? Well, I hate to break it to you, but while you're busy making sure the sauce is...
Catering Client Attraction Secret You Haven’t Thought About
Most restaurant owners (the successful ones) have a database for their restaurant guests. If you want to be successful, you have to know who your best guests are and...
Ultimate Success Secrets From A Six-Location Restaurant Owner
This week, I had the pleasure of interviewing one of our most successful multi-unit restaurant owners and it was amazing! I mean, running a single restaurant is no easy...
It’s All About T.O.M.A For The Holidays!
If you want to be the first on your clients call list when they need a caterer for this Holiday Season and beyond you must reach “Top of Mind Awareness.” TOMA is almost...
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