The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaraunt.

You Don’t Need A Secret Shopper – You Already Have One
If you've been in the restaurant business for a while, you might remember hiring secret shoppers - people who would secretly dine with you and then provide feedback and suggestions for improvement....
Your Business’s Personal ATM Machine…Social Media Marketing
There are a few things you need to know if you want to use Social Media to get new customers and increase sales. If you own a restaurant…You are not in the business of selling food!!! Sorry to break...
Are Your Employees Helping or Hurting Your Sales?
Are your marketing efforts falling flat? Are you not seeing the results you were hoping for?If your results differ from what you thought they would be, you need to channel your inner Sherlock...
How To Create A Strategic Marketing Plan For 2023
It’s that time of year again when your business needs to think about planning a marketing calendar. A daunting task for most, to say the least! Likely, you didn’t get into the restaurant business...
How To Not Be Boring!
How To Create Exciting Marketing Strategies That Produce Results In The Restaurant Industry There’s no doubt that owning a restaurant is hard work. The restaurant industry is not easy. Staffing...
How To Answer Negative Restaurant Reviews
Do you care what people say about you and your business online? I’m referring to social media and review sites like Yelp, Google, Facebook, TripAdvisor, etc. You should because it’s what your new...
Hiring Mistakes Restaurant Owners Make – And How To Avoid Them
Hiring employees these days is a daunting task. You want to find the best people to fill your job postings who will represent your business well and help you achieve your goals from the small pool...
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