Why Shiny Object Syndrome Will Kill Your Sales
WARNING- DON’T DO IT! I know you want to do it, and it’s hard not to do it, but just don’t do it. What am I talking about? Giving that new sales rep or digital marketing guru thousands of dollars of your hard-earned money in exchange for giving away...
Do You Really Need A Restaurant Employee Manual?
In the restaurant business, you hire employees a lot – and finding and keeping the right people takes time andeffort. You don’t want to repeat the process more than you have to. A detailed (but not complicated) employee manual makes training easier, sets...
Are You Leaving $1,000 Bills On Your Tables At Your Restaurant?
So many restaurants completely forget about these highly effective and FREE marketing strategies and techniques that just work because they’re blinded by the next shiny, digital marketing doo hickey thingy that claims to get you 7500 new customers for $67. Oh, if I...
Create the Perfect Avatar for Hiring Superstar Restaurant Employees
The success of your restaurant relies on hiring the right people for the job. However, hiring the right staff can be a challenge. Identifying ideal candidates in your hiring process is crucial to streamlining the hiring process and avoiding costly errors that lead to...
Shame On You For Not Leaving A Tip!
There was a story about an ice cream shop owner in Detroit a few weeks ago who stalked andshamed a customer on social media for not leaving a tip. The really bad part was that he usedher credit card information to track her down. The story went viral and made national...
