In the competitive world of restaurants, where new restaurants pop up every week, forging strong relationships with your customers is key to standing out and ensuring repeat business. But what does it really take to create lasting...
The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Panic Marketing-The Fast Track To Losing Money In Your Restaurant
In the chaotic world of restaurant owners, it's easy to fall into the trap of panic marketing. You got lots going on and sometimes marketing and increasing sales gets pushed to the bottom of your to-do list and never gets any attention. I...
How To Use The Google Machine To Pack Your Restaurant With New Customers
In today's world, you've got to be everywhere your new customers are looking for you. But how do you know where they're searching for restaurants in your area? I'll tell you… its GOOGLE! There are 5.9 Million Google searches per minute....
Harnessing The Power Of Your Reviews
You're skimming through customer reviews, and there it is—a glaring one-star review. Your heart drops, your hands get clammy, and you think about calling a friend for support. But what if that dreaded review is actually a hidden asset?...
3 Restaurant Success Secrets I Brought Back From Greece
Greece is a beautiful place. The scenery is amazing, the crystal-clear water, the picturesque mountain views from above. The friendliness of the people. And the food, oh the food! But the hospitality that we received at all the...
How to Create a Marketing Plan For Your Restaurant On A $0 Budget
Creating a marketing plan for your restaurant might feel daunting, especially if you're catering primarily to families and working with a tight budget. However, with the right strategies and some creative thinking, you can effectively...
Why You Can’t Get Things Done… And How To Fix That
As a restaurant owner, you're juggling multiple tasks, managing a team, and ensuring that everything runs smoothly - all while striving to deliver the best dining experiences for your customers. Yet the biggest complaint I get from...
11 Ideas To Fix Any Summer Slowdown For Your Restaurant
Is your restaurant ready for the big yellow ball in the sky to make an appearance and warm the thermometer? Got all your summer money-making promotions ready to go? I know summer can be a slower time of the year for some restaurant...
How To Generate More Qualified Restaurant Applicants Than Amazon
It ain’t easy out there right now trying to find help. I don’t care if you own an auto repair shop, retail, or restaurant. LOTS of competition. Not just from other businesses like yours; EVERYONE is looking for help, including the BIG...
How To Pack Your Restaurant This Summer… And Beyond
If you don't know, my home base is Michigan, and it seems like winter has been here forever. It's almost the start of May, and there's still talk of snow in the northern regions. Ugh. I'm ready for the big yellow ball in the sky to appear...