Are You A Discounter Or A Marketer?
Don’t Give The House Away, You’re Better Than That There’s a big difference between marketing and discounting, and it’s important to understand the difference if you want to be successful in making sales and losing your butt. Discounting is...
The Definitive Guide To Making Restaurant Sales Using Email
Do your emails really get read? According to recent studies, the most likely answer is no. Only about 21% of all marketing emails are ever opened. That means that 79% of your hard work goes to waste! Out of 100 email recipients, 79 never see your marketing...
Are You Rested, Relaxed, Happy, And Profitable Being A Restaurant Owner?
Really? Is it humanly possible for an independent operator, or is it only a pipe dream reserved for the giant corporate monsters? Say it can be so… It can, my friend, but you might have to go through some hard work to get there. I remember when I had my restaurants;...
The 3 Secrets To Turning Any Restaurant Promotion Into A Sales Explosion
If I asked your service staff, “What is the one thing that I need to have here that I shouldn’t miss?” do they have an answer? (and it can’t be, “Everything is good here”). Is there a dish – a dessert, an appetizer, an entree,...
The Top 3 Things That Piss Off Your Customers And How To Fix Them
You need to ask yourself two big questions at your restaurant to see how good you are… Can I get my customers to leave their homes, get off their comfy couches, drive past 30 of my competitors, fighting traffic along the way, with screaming kids in the car to come to...
