The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
We get this question ALL the time…“How do I get my restaurant to the top of Google search when new customers are searching for me or a restaurant just like mine?” The good news is, I am putting together a comprehensive training that...
The busiest restaurant in the world- that’s a pretty big claim, and who gave it that accolade? That’s the first lesson that we should talk about here. Do you want to be the best in the world at something? Best oil change auto shop, best...
We all know social media can be an extremely valuable tool for promoting your restaurant. It's a very effective way to reach your customers on a different level, which is much more personal and non-sales. I like to think of social media...
Think back to when you were dating. You could probably write down the list of people you went out with, and in hindsight, list what you DIDN’T want in your next boyfriend or girlfriend. When you flip that list around, it provided you with...
Don't Give The House Away, You're Better Than That There's a big difference between marketing and discounting, and it's important to understand the difference if you want to be successful in making sales and losing your butt. Discounting...
Do your emails really get read? According to recent studies, the most likely answer is no. Only about 21% of all marketing emails are ever opened. That means that 79% of your hard work goes to waste! Out of 100 email recipients, 79 never...
Really? Is it humanly possible for an independent operator, or is it only a pipe dream reserved for the giant corporate monsters? Say it can be so… It can, my friend, but you might have to go through some hard work to get there. I...
If I asked your service staff, "What is the one thing that I need to have here that I shouldn't miss?" do they have an answer? (and it can't be, "Everything is good here"). Is there a dish - a dessert, an appetizer, an entree, a cocktail...
You need to ask yourself two big questions at your restaurant to see how good you are… Can I get my customers to leave their homes, get off their comfy couches, drive past 30 of my competitors, fighting traffic along the way, with...
I’ll bet money that you have bought into the stereotypes about restaurant owners. And I bet you’re overworked, underpaid, and stressed out because of it. These ten commandments will help you focus, increase your income, and give you more...
