The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Got Staff? Your life is much more difficult if you don’t. And it can be even worse if you don’t have the correct staff. There’s nothing worse than having toxic staff that you know you need to get rid of because they're driving everyone else around them crazy. But how...
What Does “Going Viral” Mean? “Uh oh, that pic of Johnny standing on the bus tub of lettuce just went viral!” You don’t want that to happen to you! Trust me. And like individuals, a viral event can make or break your small business. It can be a huge positive boost or...
What is retro marketing? No, I'm not talking about smoke signals and hieroglyphics. I'm referring to old-school, guerrilla-style marketing. Things you can do relatively inexpensively and quickly that get a result. No disco ball required. I give you three examples in...
The recruitment and hiring process is laborious and time-consuming for small business owners. But once you've gone through the hiring and interview process and found great employees who have proven they're worth all the effort, keeping them engaged is essential...
Would you work for your employees? That’s a scary thought. But that’s not what I’m talking about. I went to a restaurant in MN a few weeks ago when I was doing a seminar for some high-level restaurant owners that is employee-owned. Very interesting. Why would they do...
Are you burnt out from working too hard in your restaurant and still not making the money your hard work deserves? Too many hours in the kitchen or on the floor? Feel like you are ALWAYS at the restaurant and missing the things that you would rather be doing with your...
Artificial Intelligence (AI) has been getting a lot of attention in recent months. From robots delivering food in restaurants and website chatbots to Hollywood writers striking for fear their jobs will end due to ChatGPT. But how does AI impact independently owned...
WARNING- DON'T DO IT! I know you want to do it, and it's hard not to do it, but just don't do it. What am I talking about? Giving that new sales rep or digital marketing guru thousands of dollars of your hard-earned money in exchange for giving away thousands of...
In the restaurant business, you hire employees a lot - and finding and keeping the right people takes time andeffort. You don't want to repeat the process more than you have to. A detailed (but not complicated) employee manual makes training easier, sets expectations...
So many restaurants completely forget about these highly effective and FREE marketing strategies and techniques that just work because they’re blinded by the next shiny, digital marketing doo hickey thingy that claims to get you 7500 new customers for $67. Oh, if I...
