The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Harnessing The Power Of Your Reviews
You're skimming through customer reviews, and there it is—a glaring one-star review. Your heart drops, your hands get clammy, and you think about calling a friend for...
It Ain’t Easy Being A Restaurant Owner
But you already know that. I did it for 24 years and wouldn’t change it for the world. Some of the best and worst times of my life. It taught me I can do anything if I work hard and push through the...
Uncovering The Buried Treasure In Your Business
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of...
How To Unleash the Power of Black Friday To 3X Your Sales And Beyond
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they...
How To Create A Money Plan That Works
I know you’re busy. We all get focused on the “grind” of running our businesses on a daily basis. You know what I mean… employees don’t show up, suppliers don’t deliver, and customers and clients...
Top 3 Money-Making Holiday Restaurant Promotions
Have a plan for the holidays to market your restaurant? Don’t wait till December 1st, it's too late by then. Panic marketing isn't good for you, your staff, or your register. Take a minute and plan...
The “Unicorn” Of Restaurant Promotions
If you’re looking for a successful marketing strategy that accomplishes everything you want in a promotion, good luck. It ain’t easy to find one thing that you know will work. You want something...
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