The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
You've read your entire "Restaurant Owner Instruction Manual" right?Who are we kidding? That's a fantasy. Most of us got into this business on a wing and a prayer... and sheer willpower.So, for your own sanity and from my personal...
Are you an independent restaurant owner looking to make more money? That's a rhetorical question. Who doesn't want to make more money? Here's the best part. You already have all the resources you need; you only need to find a way to...
Can you get your customers to leave their warm, cozy, comfortable homes, fight traffic, and pass by 30 other restaurants in a car for an hour to come to your restaurant? I will show you the three things you absolutely must have at your restaurant to get your customers...
You can't run a successful restaurant all by yourself. Without others, it will make owning a restaurant a living hell. Most restaurant owners are not utilizing their greatest resources, remaining on the hamster wheel of day-to-day...
Have a stack of old, used gift cards that customers redeemed sitting in your desk drawer? Don’t want to throw them out because you paid money for them, right? I have the perfect solution. Watch this episode of Mike’s Money-Making Minutes and learn how to turn those...
We have all become so overrun with the media on our phones, on the internet, out in the community and on the news. We’ve become jaded, skeptical, and too often lured by marketing only to find ourselves disappointed. Being authentic has...
Learn how to NOT stress your customers out with your menu. Yes sounds silly but it’s a real thing. This is important especially for new customers. Nobody goes out to eat to get stressed out. Don’t contribute to their already fragile state of mind. Learn how to relax...
The internet, marketing, A.I., robots that cook, serve, clear tables, take orders it just never seems to slow down. And as the digital world continues to evolve at a breakneck pace, staying ahead of your competition online is more crucial...
A million-dollar catering job? Yep, one job for a million bucks that lasted for 1 week. It was for Chrysler for the auto-show in Detroit, MI where my company was based. I had two restaurants at the time and how I came to acquire the contract for this mega-catering...
The heartbeat of every successful restaurant is its staff. When your team buzzes with energy and motivation, it reflects in every dish served and every customer greeted. But how do you cultivate and maintain a happy and motivated staff?...
