Think back to when you were dating. You could probably write down the list of people you went out with, and in hindsight, list what you DIDN’T want in your next boyfriend or girlfriend. When you flip that list around, it provided you with the qualities you DID want in...
Don’t Give The House Away, You’re Better Than That There’s a big difference between marketing and discounting, and it’s important to understand the difference if you want to be successful in making sales and losing your butt. Discounting is...
Do your emails really get read? According to recent studies, the most likely answer is no. Only about 21% of all marketing emails are ever opened. That means that 79% of your hard work goes to waste! Out of 100 email recipients, 79 never see your marketing...
If I asked your service staff, “What is the one thing that I need to have here that I shouldn’t miss?” do they have an answer? (and it can’t be, “Everything is good here”). Is there a dish – a dessert, an appetizer, an entree,...
You need to ask yourself two big questions at your restaurant to see how good you are… Can I get my customers to leave their homes, get off their comfy couches, drive past 30 of my competitors, fighting traffic along the way, with screaming kids in the car to come to...
I’ll bet money that you have bought into the stereotypes about restaurant owners. And I bet you’re overworked, underpaid, and stressed out because of it. These ten commandments will help you focus, increase your income, and give you more free time away from your...