The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Do your emails really get read? According to recent studies, the most likely answer is no. Only about 21% of all marketing emails are ever opened. That means that 79% of your hard work goes to waste! Out of 100 email recipients, 79 never...
If I asked your service staff, "What is the one thing that I need to have here that I shouldn't miss?" do they have an answer? (and it can't be, "Everything is good here"). Is there a dish - a dessert, an appetizer, an entree, a cocktail...
You need to ask yourself two big questions at your restaurant to see how good you are… Can I get my customers to leave their homes, get off their comfy couches, drive past 30 of my competitors, fighting traffic along the way, with...
I’ll bet money that you have bought into the stereotypes about restaurant owners. And I bet you’re overworked, underpaid, and stressed out because of it. These ten commandments will help you focus, increase your income, and give you more...
You've read your entire "Restaurant Owner Instruction Manual" right?Who are we kidding? That's a fantasy. Most of us got into this business on a wing and a prayer... and sheer willpower.So, for your own sanity and from my personal...
Are you an independent restaurant owner looking to make more money? That's a rhetorical question. Who doesn't want to make more money? Here's the best part. You already have all the resources you need; you only need to find a way to...
Can you get your customers to leave their warm, cozy, comfortable homes, fight traffic, and pass by 30 other restaurants in a car for an hour to come to your restaurant? I will show you the three things you absolutely must have at your restaurant to get your customers...
You can't run a successful restaurant all by yourself. Without others, it will make owning a restaurant a living hell. Most restaurant owners are not utilizing their greatest resources, remaining on the hamster wheel of day-to-day...
Have a stack of old, used gift cards that customers redeemed sitting in your desk drawer? Don’t want to throw them out because you paid money for them, right? I have the perfect solution. Watch this episode of Mike’s Money-Making Minutes and learn how to turn those...
We have all become so overrun with the media on our phones, on the internet, out in the community and on the news. We’ve become jaded, skeptical, and too often lured by marketing only to find ourselves disappointed. Being authentic has...
