You’re skimming through customer reviews, and there it is—a glaring one-star review. Your heart drops, your hands get clammy, and you think about calling a friend for support. But what if that dreaded review is actually a hidden asset? Let’s face it,...
Negative reviews and how you handle customer complaints might be the secret weapon to improving your business. In a perfect world, you would never get complaints or negative reviews, but the occasional one is inevitable in this age of the internet and social media. If...
McDonald’s, Outback, Applebee’s, Ruth’s Chris… can you afford to compete with them when marketing your restaurant? Hell NO! And you shouldn’t try either. Your pockets aren’t as deep, and you don’t want to waste one red cent on...
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