You're skimming through customer reviews, and there it is—a glaring one-star review. Your heart drops, your hands get clammy, and you think about calling a friend for support. But what if that dreaded review is actually a hidden asset?...
The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
How Negative Reviews Can Actually Increase Your Sales
Negative reviews and how you handle customer complaints might be the secret weapon to improving your business. In a perfect world, you would never get complaints or negative reviews, but the occasional one is inevitable in this age of the...
Brand Image Advertising…Will It Make You Broke?
McDonald's, Outback, Applebee's, Ruth's Chris… can you afford to compete with them when marketing your restaurant? Hell NO! And you shouldn't try either. Your pockets aren't as deep, and you don't want to waste one red cent on anything that doesn't generate a positive...