The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.

How To Pack Your Restaurant This Summer… And Beyond
If you don't know, my home base is Michigan, and it seems like winter has been here forever. It's almost the start of May, and there's still talk of snow in the...
The Best Way to Avoid The Marketing Scaries
If you’re like most business owners, marketing stress is a familiar feeling. You put off marketing until the last minute, then spend weeks frantically trying to come up with ideas and get everything...
“I Hate My Business, Staff, & Customers!”
Ever feel that way? We all slip into that dark space at least once in our entrepreneurial careers. Not easy owning your own business. Who do you call in sick to? The most important thing is to not...
What To Do If It Goes Viral On You
Remember THE dress? A photograph went viral in 2015. No one could agree if the dress was black and blue or white and gold. It was crazy.There are all sorts of similar events that have happened...
Don’t Like Your Customers? How To Get Better Ones.
How and who you market to will determine what type of customers you will get. Don’t like the ones you’re getting now? You need to change how you are attracting them. Marketing is about getting the...
Want To Give Yourself A Raise?
Are you tired of feeling like you’re not making enough money? Are you working hard but just not getting ahead? And who heard of an owner getting a raise anyway? If that’s the case, it makes sense to...
How To Answer Negative Restaurant Reviews
Do you care what people say about you and your business online? I’m referring to social media and review sites like Yelp, Google, Facebook, TripAdvisor, etc. You should because it’s what your new...
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