The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Let me guess - you just checked your phone to see your latest Google Reviews, right? No? Well, I hate to break it to you, but while you're busy making sure the sauce is perfect and the servers are smiling, 94% of your potential customers...
You're skimming through customer reviews, and there it is—a glaring one-star review. Your heart drops, your hands get clammy, and you think about calling a friend for support. But what if that dreaded review is actually a hidden asset?...
Negative reviews and how you handle customer complaints might be the secret weapon to improving your business. In a perfect world, you would never get complaints or negative reviews, but the occasional one is inevitable in this age of the...
Well, which is it, Hospitality or Service? As the owner, you need to know and be prepared to explain the difference to help train your staff. As the restaurant owner, you aim to provide your guests with a memorable dining experience and then market the sh** out of it....
I get this question A LOT. Because of our review management program for restaurant owners, we are frequently asked if paying to advertise on Yelp is a good thing. Does it bring in new customers and generate a positive cash flow? And the big question…, what happens if...
Influencers are the tastemakers of the digital age. They have the power to sway opinions and drive customers to your restaurant with a push of a button on their phones. This makes them them a valuable asset for any business looking to reach a wider audience. If you're...
It’s inevitable that at some point you will have an unhappy customer, and they all head right to Yelp, right? Maybe they didn’t get the product they wanted, or their order arrived late, or maybe the service was just terrible, or they didn’t like the way the steak came...
What Does “Going Viral” Mean? “Uh oh, that pic of Johnny standing on the bus tub of lettuce just went viral!” You don’t want that to happen to you! Trust me. And like individuals, a viral event can make or break your small business. It can be a huge positive boost or...
If you've been in the restaurant business for a while, you might remember hiring secret shoppers - people who would secretly dine with you and then provide feedback and suggestions for improvement. Now, every customer is a not-so-secret shopper, and they all have a...
How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It's mind-blowing that 98.7% of your new customers do the same thing when searching for...
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