The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
(The #1 Restaurant Promotion Of All Time) With the increase in competition for independent restaurant owners on a constant rise, restaurants are searching for new marketing strategies to draw in customers. It's time to dish out some...
If I asked your service staff, "What is the one thing that I need to have here that I shouldn't miss?" do they have an answer? (and it can't be, "Everything is good here"). Is there a dish - a dessert, an appetizer, an entree, a cocktail...
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of people staring at me because I’m dressed as a pirate using a child’s...
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they caused a frenzy as the hot ticket in 1983), Nintendos (a staggering 7...
I know you’re busy. We all get focused on the “grind” of running our businesses on a daily basis. You know what I mean… employees don’t show up, suppliers don’t deliver, and customers and clients always have issues. We don’t pay enough attention to the strategic...
If you’re looking for a successful marketing strategy that accomplishes everything you want in a promotion, good luck. It ain’t easy to find one thing that you know will work. You want something that will make you money with the least investment possible, the least...
How do you get a new customer to get up off their comfy couch in the middle of winter, put down the remote for their big screen T.V. while watching Sunday Football, get dressed, get in the cold car, and drive past 15 other restaurants before they get to yours? Sound...
What’s the secret? Well, you’ll have to watch the video and find out Do you have a dish or something from your business that when people ask your staff- “what's the one thing I should have before leaving here?” I hope so, and everyone on your team should know what...
Thanksgiving and the holiday season are quickly approaching, and that means you’re probably getting ready to experience a surge in business. This is a golden opportunity to capitalize on an influx of customers and create a marketing strategy to generate more revenue...
We just had 2 of the biggest lottery prizes in the history of the lottery in the United States in the past couple of months. They were each over a Billion dollars in prize money. Did you win? If you're reading this, probably not because you're still working. No...
