I mean, does your food look as good as it tastes? I hope so because, in today's world, your customers are snapping pics of your food to post on your Google Business listing and their social media and text it to their hundreds of friends to let them know how great your...
The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
It Went Viral – Now What?
What Does “Going Viral” Mean? “Uh oh, that pic of Johnny standing on the bus tub of lettuce just went viral!” You don’t want that to happen to you! Trust me. And like individuals, a viral event can make or break your small business. It can be a huge positive boost or...
Your Next 30 Days For A Sales-Making Social Media Plan
Last edition, we showed you how to create a 30-day social media plan that you can repeat over and over again. If you missed it, it's here: Your First 30 Days For Making A Social Media Plan Once you have a basic 30-day plan of content created, we will do it again in...
Your First 30 Days Of A Sales-Making Social Media Plan
You know that being active on social media is essential in today's digital landscape, but do you have a plan explicitly crafted for marketing your restaurant? One that has the right strategies in place. A plan to drive new customers to your door while boosting...
Should You Tell The Truth In Your Marketing?
Skepticism abounds. We are inundated with fake news, clickbait, and grandiose headlines that try to lure us into buying the latest widget, hair growth shampoo, or the world's most fuel-efficient car... The advertising world has done it to itself. Since the dawn of...
Your Business’s Personal ATM Machine…Social Media Marketing
There are a few things you need to know if you want to use Social Media to get new customers and increase sales. If you own a restaurant…You are not in the business of selling food!!! Sorry to break the news to you. You ARE in the business of selling the EXPERIENCE of...
What To Do If It Goes Viral On You
Remember THE dress? A photograph went viral in 2015. No one could agree if the dress was black and blue or white and gold. It was crazy.There are all sorts of similar events that have happened since. Some attract attention for a specific cause or fundraising efforts,...