The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
If you want to be the first on your clients call list when they need a caterer for this Holiday Season and beyond you must reach “Top of Mind Awareness.” TOMA is almost a Zen experience for marketing in business. You need to create Top of...
(The #1 Restaurant Promotion Of All Time) With the increase in competition for independent restaurant owners on a constant rise, restaurants are searching for new marketing strategies to draw in customers. It's time to dish out some...
We’re all busy during the holidays. Especially if you own a restaurant. But how do captalize on this wonderful and highly profitable time of year? Most restaurants are busy on the weekends. Some are busy on Wednesday and Thursday but few...
That is the question. Especially this time of year. So, did you jump in and try some catering this year for the holidays? Or are you a seasoned caterer that’s busier than a senior elf at Santa's workshop since you found out you’re selling on Amazon this year? Either...
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of people staring at me because I’m dressed as a pirate using a child’s...
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they caused a frenzy as the hot ticket in 1983), Nintendos (a staggering 7...
I know you’re busy. We all get focused on the “grind” of running our businesses on a daily basis. You know what I mean… employees don’t show up, suppliers don’t deliver, and customers and clients always have issues. We don’t pay enough attention to the strategic...
Have a plan for the holidays to market your restaurant? Don’t wait till December 1st, it's too late by then. Panic marketing isn't good for you, your staff, or your register. Take a minute and plan the next few months to ensure you are going to bring in the most...
If you’re looking for a successful marketing strategy that accomplishes everything you want in a promotion, good luck. It ain’t easy to find one thing that you know will work. You want something that will make you money with the least investment possible, the least...
How do you get a new customer to get up off their comfy couch in the middle of winter, put down the remote for their big screen T.V. while watching Sunday Football, get dressed, get in the cold car, and drive past 15 other restaurants before they get to yours? Sound...
