The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
There are three key secrets of successful marketing taken from the top experts in the field. Marketing is a tricky thing to do- especially when you are a small business owner and don’t have a ton of time or money to invest in it. But there are some key strategies that...
What’s the secret? Well, you’ll have to watch the video and find out Do you have a dish or something from your business that when people ask your staff- “what's the one thing I should have before leaving here?” I hope so, and everyone on your team should know what...
Thanksgiving and the holiday season are quickly approaching, and that means you’re probably getting ready to experience a surge in business. This is a golden opportunity to capitalize on an influx of customers and create a marketing strategy to generate more revenue...
If you’re thinking ahead with your restaurant marketing, you may already be considering how to take advantage of St. Patrick’s Day. March 17th which is a Friday this year, oh boy! But even if you’re not, there’s still time to turn your restaurant into an Irish one for...
The holidays are a time for family, friends, and fun. But for business owners, it can also be a time of stress and anxiety. Trying to keep up with the season’s demands while also running your business can be overwhelming. All the while knowing there’s likely a slow...
How does that work? Just because you say something, that doesn’t make it true. You need to make a credible and realistic statement and back it up with a real plan. One that can be implemented. This week I was on a coaching call with a group of super entrepreneurs I...
You might read every email you receive, I might scroll Instagram daily, others wait for their mail to arrive, and some prefer print ads. Most people aren’t thinking about your business until a marketing message catches their eye. The trouble is you have no idea when...
We all want our existing customers that already know and love us to come back quicker, spending more. But what really makes your customers come back again and again? It’s worth paying attention to because if you understand why they return, you can influence them to...
Marketing that doesn’t make you money is a waste! The trouble is that there are so many different types of media to choose from, confusing technology, and so many ad reps willing to sell you space. It’s hard to know what will work when you simply want RESULTS. What...
