The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Effective marketing technique for under a buck? Say what? You can’t even get a Starbucks coffee anymore for under a buck. But, you can have a big impact on promoting your business using a pen, a specific type of card, and you or a staff member. It takes less than 10...
If you've been in the restaurant business for a while, you might remember hiring secret shoppers - people who would secretly dine with you and then provide feedback and suggestions for improvement. Now, every customer is a not-so-secret shopper, and they all have a...
How do new customers find you, if you have a restaurant, auto repair shop, or retail store? Do you really know? Have you been through the process of your customer journey? It's mind-blowing that 98.7% of your new customers do the same thing when searching for...
Did you watch it? The Live Netflix Chris Rock Special- "Selective Outrage." Great title, by the way. Every marketing piece needs an awesome headline. Many of us watched because we waited a year to discover what Chris Rock had to say about the "slap that was heard...
Can you or can't you? That's the question. It would be really nice to capitalize on what everyone's talking about right now in the U.S. That's called slipstream marketing, and I am a big believer in using it to help turbo-charge your marketing efforts. That's just...
Big sporting events like the one this Sunday. Or St. Paddy’s Day, Valentine’s Day, Mardi Gras, or Opening Day for Baseball. These are all huge events that are well publicized by the media and on the mind of ALL your customers. Don’t just discard these money-making...
Sound harsh? It’s supposed to. And what I have to tell you could save your business. But first, a story…A friend shared the story of deciding to change the oil in his car for himself. He pulled the oil plug, drained the old oil, and added new oil. After adding the new...
The holidays are a time for family, friends, and fun. But for business owners, it can also be a time of stress and anxiety. Trying to keep up with the season’s demands while also running your business can be overwhelming. All the while knowing there’s likely a slow...
Are your marketing efforts falling flat? Are you not seeing the results you were hoping for?If your results differ from what you thought they would be, you need to channel your inner Sherlock Holmes. You have to investigate every step of the process.We’ve heard...
How does that work? Just because you say something, that doesn’t make it true. You need to make a credible and realistic statement and back it up with a real plan. One that can be implemented. This week I was on a coaching call with a group of super entrepreneurs I...
