The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
(The #1 Restaurant Promotion Of All Time) With the increase in competition for independent restaurant owners on a constant rise, restaurants are searching for new marketing strategies to draw in customers. It's time to dish out some...
Watch this week’s Mike’s Marketing Minutes video to see a money-making promotion that works so well it would shiver the timbers of even the nastiest pirate. And me on a beach in front of a bunch of people staring at me because I’m dressed as a pirate using a child’s...
It’s the holiday shopping season – when the stores are filled with shoppers, and everyone is scrambling to get their hands on some great deals. You don’t have to sell Cabbage Patch Dolls (they caused a frenzy as the hot ticket in 1983), Nintendos (a staggering 7...
I know you’re busy. We all get focused on the “grind” of running our businesses on a daily basis. You know what I mean… employees don’t show up, suppliers don’t deliver, and customers and clients always have issues. We don’t pay enough attention to the strategic...
Have a plan for the holidays to market your restaurant? Don’t wait till December 1st, it's too late by then. Panic marketing isn't good for you, your staff, or your register. Take a minute and plan the next few months to ensure you are going to bring in the most...
If you’re looking for a successful marketing strategy that accomplishes everything you want in a promotion, good luck. It ain’t easy to find one thing that you know will work. You want something that will make you money with the least investment possible, the least...
There are three key secrets of successful marketing taken from the top experts in the field. Marketing is a tricky thing to do- especially when you are a small business owner and don’t have a ton of time or money to invest in it. But there are some key strategies that...
Seriously, it's getting harder and harder to get stuff done at your restaurant. Isn’t it? And you know why? Because you don’t use these two words: LEVERAGE and PRESSURE. But this isn’t your fault. And the good news is there is a simple exercise that can fix this for...
What’s the secret? Well, you’ll have to watch the video and find out Do you have a dish or something from your business that when people ask your staff- “what's the one thing I should have before leaving here?” I hope so, and everyone on your team should know what...
Thanksgiving and the holiday season are quickly approaching, and that means you’re probably getting ready to experience a surge in business. This is a golden opportunity to capitalize on an influx of customers and create a marketing strategy to generate more revenue...
