The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
There are three key secrets of successful marketing taken from the top experts in the field. Marketing is a tricky thing to do- especially when you are a small business owner and don’t have a ton of time or money to invest in it. But there are some key strategies that...
Seriously, it's getting harder and harder to get stuff done at your restaurant. Isn’t it? And you know why? Because you don’t use these two words: LEVERAGE and PRESSURE. But this isn’t your fault. And the good news is there is a simple exercise that can fix this for...
What’s the secret? Well, you’ll have to watch the video and find out Do you have a dish or something from your business that when people ask your staff- “what's the one thing I should have before leaving here?” I hope so, and everyone on your team should know what...
Thanksgiving and the holiday season are quickly approaching, and that means you’re probably getting ready to experience a surge in business. This is a golden opportunity to capitalize on an influx of customers and create a marketing strategy to generate more revenue...
When you think about it, connecting with a business is no different than forming a new friendship. We’re inherently drawn towards charming people who make us laugh and know how to keep the conversation light-hearted. After all, nobody wants to be around someone as...
What could be scarier? Empty dining room in October… Fall sales gloomy and dark… Are you afraid to waste your hard-earned dollars on marketing? Marketing can be scary but not as scary as empty tables and a stack of bills with no cash in the bank to pay them. Now...
Running a restaurant isn't easy; you can ask anyone in the restaurant industry, and they will all say the same thing. Transforming any restaurant into a thriving business takes hard work and willpower. But, with the right systems and marketing plan, you can make your...
McDonald's, Outback, Applebee's, Ruth's Chris… can you afford to compete with them when marketing your restaurant? Hell NO! And you shouldn't try either. Your pockets aren't as deep, and you don't want to waste one red cent on anything that doesn't generate a positive...
It’s not billboards (someone actually answered that the other day), it’s not radio ads, it’s not coupons… It’s good ol’ word of mouth. “Word-of-mouth is the oldest and most effective type of advertising and marketing for any business. And should be your best...
I mean, does your food look as good as it tastes? I hope so because, in today's world, your customers are snapping pics of your food to post on your Google Business listing and their social media and text it to their hundreds of friends to let them know how great your...
